Programme Overview
The exhibition features three zones - "Hong Kong Toy History Zone", "Hong Kong Designers Zone" and "Hong Kong Brand Toy Zone" - with "Kung Fu" as the cross-disciplinary theme, it echoes the creative design cultures of Hong Kong and Chengdu, showcasing the cities' innovative integration.
Presenting popular Hong Kong toy culture, original IPs and trendy brands, the exhibition highlights the ingenuity of the designers. Welcome to experience the unique stories of Hong Kong's original and brand toys.
Presented by
Sponsored by
Organisation Introduction
Hong Kong Brand Toy Association (HKBTA)
HKBTA was established in 2020, is committed to promoting Hong Kong's creative industries and brand toys globally. Serving as a bridge between the government and the industry, HKBTA connects international exhibitions, fosters original IP development, nurtures creative talent, and enhances the overall competitiveness of Hong Kong's toy sector.
